Insights

Whether you’re a consumer or a seller, consider what you receive for free or can give away for free to delight. Think about a restaurant that gives away free bread, free refills of soda, free chips and salsa, or free mints or limoncello before you leave.

With Alex Ovechkin recently breaking Wayne Gretzky’s all-time goal-scoring record (in amazingly just one fewer game), we decided to nerd out and look at some stats and marketing implications that may elevate one’s perceived greatness over the field.

A free Monday morning dad joke to several of Sprout23’s network of dads who recently celebrated birthdays. Whether you’re managing a professional or personal social media account, it’s a good idea to mix up your content. You can find several free calendars online to help plan weeks in advance including one we like from Hubspot.

The ~179th Opening Day of MLB is HERE and so are new rule changes and optimism. Cincinnati Reds fans often claim Opening Day as their 2nd Christmas. Cardinals HOF SS, Ozzie Smith, once petitioned for Opening Day to be a federal holiday.

To charge or not to charge for non-dairy milk? Why do so many coffee shops charge for oat milk? Sometimes as much as $1.25 for a couple of ounces. Yes, oat milk is priced at roughly twice the amount as dairy milk but do coffee shop owners think adding that extra “fee” to their $4 drip coffee or $7 latte is going to excite the customer and make them feel oodles of joy?

“Learning requires the humility to realize one has something to learn.” A recent Instagram post by famed author and marketer, Daniel Pink, shared this Elizabeth J Krumrei-Mancuso quote on Instagram.

Has your weekend become one big chaotic to-do list? Not enough time for Home Depot? Here are 8 tips to get things done more efficiently and spend more time on things you enjoy.

Who ya got? Before the March Madness begins today, a little throwback to how some business people in Seattle learned from previous Final Fours about how to promote and effectively run the spectacle that it is today.