Never make fun of a barista, they will roast you…

A free Monday morning dad joke to several of Sprout23’s network of dads who recently celebrated birthdays. Whether you’re managing a professional or personal social media account, it’s a good idea to mix up your content. You can find several free calendars online to help plan weeks in advance including one we like from Hubspot. Depending on your goals, we recommend a mix of about six forms of content such as:

1) informative/education

2) entertainment such as humor

3) promotion (selling a product/service)

4) connection/humanization

5) conversational (e.g., posting questions and polls), and

6) inspiration (e.g., success stories, quotes).

All of these various sources of content should be mixed in different formats (text, images, short-form video, infographics, etc.) to give your brand an interesting voice and presence online. In a future post, we’ll share the importance of the 7 c’s of social media.