Customer Research
Unlocking Customer Insights: A Case Study on Data-Driven Decision Making
In today's fast-paced business landscape, understanding the needs, preferences, and behaviors of your target audience is crucial for driving growth and staying ahead of the competition. Village Barber Shop partnered with Sprout23 to conduct comprehensive customer research, leveraging their expertise in uncovering actionable insights that inform strategic decision-making. This case study explores how the collaboration helped Village Barber Shop gain a deeper understanding of their customers, identify key opportunities, and develop targeted solutions that drive business success.
CASE STUDY:
Village Barber Shop
Who: Village Barber Shop (Old Town, Chicago)
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Challenge: Gain new clients but not too many as the owner is happy working a few days a week.
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Research Solution: Provide a brief survey to customers using the Net Promoter Score framework and garner participation by effective signage in the store. Offer a free haircut to one randomly selected participant. Survey results were collected via a traditional “Suggestion box” as opposed to online as it was assumed many of Village Barber Shop’s customers would prefer paper. Using the findings, the owner of the shop made minor adjustments to the customer experience and advertised the high customer satisfaction feedback (and certificate in his store window).
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Outcome: The number of new clients/customers increased by 20 in two months.
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Free takeaway: Listen to your customers and quantify their input. If you have something positive to share (like social proof) about your store/shop, advertise it where people can see it (i.e., in the window) or online.
Nick has been a long-time customer of mine. When he first approached me about the service, I had no problem signing up. As my hours are limited, I wasn’t looking for much. I was thrilled he got me 20 new clients in just two months. He was so great to work with and I recommend his tailored services for anyone trying to get a lift in business and a pulse on their customers.
Tony Muno, Owner
Village Barber Shop